Source: Breakthru Beverage Group
February 8, 2019
Today, Breakthru Beverage Group announced it has expanded its sales partnership with Sazerac in several markets across its North American footprint. This multimarket expansion comes on the heels of Breakthru’s recent announcement in Pennsylvania, where it has continued to grow its relationship with Sazerac to represent its direct distribution portfolio.
Effective February 8th, Breakthru will assume representation of notable Sazerac brands including Seagram’s V.O. Seagram’s 83, Seagram’s Five Star, Myers’s, Romana Sambuca, Yukon Jack, Booth’s, Goldschlager, Popov, Relska, The Club, Black Haus, Peligroso, Grind, Piehole, Parrot Bay, Stirrings, Scoresby and John Begg, in addition to its existing portfolios in Delaware, Illinois, Maryland, Minnesota, Nevada and Washington D.C. markets.
“Breakthru has a long track record of success and has been a true partner in building the Sazerac portfolio across the country. We look forward to this collaboration and are confident we will continue to innovate and achieve growth in both on- and off-premise accounts together,” said Randy Roets, National Sales Director of Sazerac.
Breakthru, a leading beverage company in North America, prides themselves on building lasting relationships rooted in integrity, trust and transparency in all aspects of their business.
“This is a tremendous opportunity for Breakthru and we’re excited to bring a renewed energy to the Sazerac portfolio by further integrating our growth strategies to drive their business forward,” said Kevin Roberts, Executive Vice President, Sales and Marketing of Breakthru Beverage Group. “We look forward to continuing to work alongside our supplier partners to help grow their brands across all markets.”