| INSIGHTS Weekly Digest Vol 6, No 8 Feb 25, 2025 News, Numbers, Info, and More published by Beer Marketer's INSIGHTS, Inc.All articles shown below are excerpts from one of INSIGHTS’ 5 paid newsletter publications. Sign up to receive the free weekly Digest directly to your inbox. Subscribe to our other publications to read full articles.Soft Super Bowl Scans; Growth Standouts Among Top Fams EXPRESS -Feb 18 Alc bev sales remained stubbornly soft during Super Bowl week in tracked scan data. Beer $$ declined 3.4%, spirits slipped 3% (despite flat volumes) and wine dropped 8.5% for 1 week ending Feb 9 (Super Bowl Sunday) vs yr ago in Circana multi-outlet + convenience channels. That’s even as last yr’s Super Bowl Sunday fell on Feb 11, suggesting more tuff comps next week. Among key shifts in recent periods, Constellation’s biggest brand fams, Modelo and Corona, declined vs yr ago in each of the last 3 wks, offsetting strong growth from Pacifico and Victoria. Tho Modelo family returned to gaining share of beer in the latest week with sales down 2% compared to steeper drops and share losses in previous weeks. |
